TRIALS
TRIALS
Ferndale Project is the experimental arm of Eastern Market Brewing Co. and Elephant & Co. Since opening in 2020, the Ferndale community has given incredible support and valuable feedback, helping us fine-tune what works best and what doesn’t.
We’ve introducing A/B testing of our beer and food. Our products will be released in pairs, and customers can vote for their favorites. This hands-on feedback is essential to shaping our growth.
The feedback we collect from you, our community, will be analyzed and used to adjust future recipes. Whether we're tweaking a current offering or creating something completely new, your input will be the driving force behind our decision-making.
The refined recipes based on your feedback, they’ll be scaled for broader release. Thanks to your contributions, your favorite experiments will be distributed through Eastern Market Brewing Co. and in our Elephant & Co. locations.
Beer
Beer
PACZKI PROJECT
Fat Tuesday starts early with our first-ever preview of two paczki-inspired beers: a powdered apple blonde and a chocolate cream blonde. Taste both in cans or on draft, cast your vote, and decide which flavor joins our beloved lineup for the biggest beer release of the year.
Beer
Beer
SNOWBIRD PROJECT
This a/b test is for all the want-to-be Michigan snowbirds craving a tropical escape. We've brewed two New England-style IPAs with all Sabro hops, known for their coconut punch and fruity complexity. One gets a burst of pineapple, the other passionfruit.
FOOD
FOOD
Nashville vs. memphis
It's time for a battle of bold Southern flavors in the taproom. Our "Tennessee Project" pizza puts two iconic tastes for the Volunteer State head-to-head:
Nashville: Nashville hot chicken topped with creamy coleslaw for the perfect spicy kick and cooling crunch.
Memphis: Chicken smothered in Memphis BBQ sauce, topped with crispy onions for a smoky, sweet, and savory combo.
Which will grab your vote? Nashville’s heat or Memphis’ sweet?
FOOD
FOOD
PINEAPPLE PIZZA
Calling all pineapple pizza fans (and skeptics)! Our latest A/B pizza test is here, and it's all about that sweet, tangy fruit. We're putting two bold takes on pineapple pizza head-to-head, and it's up to you to decide which one reigns supreme!
Hawaiian Tried & True - Featuring juicy pineapple, savory ham, and our signature pizza sauce for the timeless combination you know and love.
Honolulu Blue BBQ - A sweet and smoky twist with BBQ sauce, crispy onions, ham, and pineapple.