TRIALS
TRIALS
Ferndale Project is the experimental arm of Eastern Market Brewing Co. and Elephant & Co. Since opening in 2020, the Ferndale community has given incredible support and valuable feedback, helping us fine-tune what works best and what doesn’t.
We’ve introducing A/B testing of our beer and food. Our products will be released in pairs, and customers can vote for their favorites. This hands-on feedback is essential to shaping our growth.
The feedback we collect from you, our community, will be analyzed and used to adjust future recipes. Whether we're tweaking a current offering or creating something completely new, your input will be the driving force behind our decision-making.
The refined recipes based on your feedback, they’ll be scaled for broader release. Thanks to your contributions, your favorite experiments will be distributed through Eastern Market Brewing Co. and in our Elephant & Co. locations.
Beer
Beer
PRESEASON PROJECT
Baseball’s not the only thing getting warmed up for the season—we’ve got a new A/B beer test on deck. Introducing Preseason Project, where two fruited wheat ales go head-to-head to help us pick the next flavor of EMBC Umbrella Weather.
It’s Grapefruit vs. Prickly Pear, a battle straight out of baseball’s Grapefruit League (Florida) and Cactus League (Arizona). Will the tart, citrusy punch of grapefruit take the win, or will the smooth, subtly sweet prickly pear steal the show?
Try both, cast your vote, and help us pick the real MVP.
Beer
Beer
Powder PROJECT
Double or Triple? Apres Ski's hazy showdown features identical ingredients but with Triple Black Diamonds Malt bill turning up the ABV and mouthfeel. Sip, savor, and cast your vote for the king of the mountain.
FOOD
FOOD
CORNED BEEF vs. STOUT BRAISED BEEF
Two chefs. One pizza. A month-long battle. Available now at Ferndale Project. We’re shaking up our Detroit-style pizza A/B tests:
Now running for a full month—more time to stop in to try both and vote.
Chef vs. Chef—each crafts a side; winner moves to Elephant & Co. menu. This round? Corned beef vs. stout-braised beef. Your votes decide which one becomes our St. Paddy’s-inspired pizza next month.