TRIALS
TRIALS
Ferndale Project is the experimental arm of Eastern Market Brewing Co. and Elephant & Co. Since opening in 2020, the Ferndale community has given incredible support and valuable feedback, helping us fine-tune what works best and what doesn’t.
We’ve introducing A/B testing of our beer and food. Our products will be released in pairs, and customers can vote for their favorites. This hands-on feedback is essential to shaping our growth.
The feedback we collect from you, our community, will be analyzed and used to adjust future recipes. Whether we're tweaking a current offering or creating something completely new, your input will be the driving force behind our decision-making.
The refined recipes based on your feedback, they’ll be scaled for broader release. Thanks to your contributions, your favorite experiments will be distributed through Eastern Market Brewing Co. and in our Elephant & Co. locations.
Beer
Beer
EXPORT PROJECT
Lager lovers, it’s time. Lagerdale takes over Ferndale Project for all of March, with fresh lagers dropping all month. And we’re starting with an experiment. Export Project brings two takes on the classic Mexican lager:
🌙 Obscuro – Smooth, rich, and just a little toasty.
☀️ Claro – Light, crisp, and endlessly crushable.
Try them side by side and tell us which one wins your vote.
Beer
Beer
PRESEASON PROJECT
Baseball’s not the only thing getting warmed up for the season—we’ve got a new A/B beer test on deck. Introducing Preseason Project, where two fruited wheat ales go head-to-head to help us pick the next flavor of EMBC Umbrella Weather.
It’s Grapefruit vs. Prickly Pear, a battle straight out of baseball’s Grapefruit League (Florida) and Cactus League (Arizona). Will the tart, citrusy punch of grapefruit take the win, or will the smooth, subtly sweet prickly pear steal the show?
Try both, cast your vote, and help us pick the real MVP.
FOOD
FOOD
BALLPARK PIZZA PROJECT
What pairs better with a cold lager than ballpark food? How about ballpark food in pizza form? 🤯 This month’s A/B pizza test, available now, is a showdown between two stadium staples:
🌭 Coney Dog Pizza – Hot dogs, house-made coney chili, diced white onions, and Dijon aioli.
🧀 Ballpark Nachos Pizza – Taco-seasoned beef, pickled jalapeños, lime crema, and tortilla strips.
One will make it to Elephant & Co.’s April menu—but only if it gets your vote. Grab a slice, grab a lager, and let’s hear your pick.